Email Marketing & CRM

Engage your audience with personalised email campaigns & CRM strategies that drive customer loyalty and conversions.

Our approach to Email & CRM

Email and CRM strategies build meaningful, long-term connections with your customers, driving engagement and repeat business. With client-side experience, we understand the importance of personalisation, segmentation, and timely communication to maximise impact. Our strategic approach ensures your email and CRM efforts are optimised and seamlessly integrated into your wider marketing strategy.

Audit & Strategy Development

Analyse past email campaigns, open rates, CTR, and conversions to identify areas for improvement.

Evaluate your CRM database, segments, and lists to refine targeting and personalisation.

Assess customer behaviour, preferences, and lifecycle stages to improve segmentation.

Research competitors’ email strategies and industry best practices to stay ahead.

Build a personalised, data-driven email marketing and CRM strategy aligned with your business goals.

Campaign Set-up & Organisation

Design visually appealing, mobile-friendly templates with compelling CTAs.

Implement automated email workflows: welcome series, cart abandonment, and post-purchase follow-ups.

Create custom segments based on behaviour, purchase history, and demographics.

Test subject lines, copy, images, and send times to optimise engagement and conversions.

Build and clean up your email list to improve deliverability and reduce unsubscribes.

Continuous Scaling & Testing

Test variations of subject lines, headlines, and body copy to optimise open and click-through rates.

Evaluate different segments to identify which ones perform best for future campaign refinement.

Continuously refine automated sequences based on engagement and conversion metrics.

Increase frequency or budget allocation to successful campaigns or segments.

Collect feedback and use data to refine messaging and improve customer satisfaction.

Reporting &
Transparency

Access real-time performance data on open rates, CTR, conversion rates, and customer retention.

Track customer engagement, email opens, clicks, and responses across campaigns.

Measure the direct impact of email campaigns on sales, revenue, and customer lifetime value (CLV).

Analyse the success of different segments and channels in driving conversions.

Receive actionable insights and optimisation tips for ongoing campaign improvements.

Step in from the outside.

Have questions or want to connect? Contact us by email or fill out our contact form, and we’ll get back to you shortly.