Paid Search
Position your brand at the top of search engine results with targeted ads that reach high-intent audiences.
Our approach to Paid Search
Paid search drives immediate visibility, high-intent traffic, and measurable results. With client-side experience, we understand the need to balance budgets, align strategies with business goals, and prove ROI. Our strategic approach ensures your paid search is optimised and fully integrated into your wider marketing strategy.
Audit & Strategy Development
01
Review campaign structures and ad spend to identify areas for improvement.
Maximise ROI by refining bidding strategies and reallocating budgets.
Uncover opportunities by analysing competitor strategies and industry trends.
Develop a tailored plan based on analytics, audience behaviour, and business goals.
Provide a clear action plan to optimise campaigns and scale performance.
Campaign Set-up & Organisation
02
Build or reorganise campaigns for better targeting and budget control.
Use customer data, re-marketing, and lookalikes to reach the right people.
Enhance product titles, descriptions, and data to improve visibility and conversions.
Monitor performance and adjust bids, keywords, and placements to drive results.
Craft compelling ads and A/B test variations for higher engagement.
Continuous Scaling & Testing
03
Experiment with ad creatives, copy, and landing pages to improve conversions.
Adjust bids based on performance to achieve the best ROI.
Identify new opportunities through lookalike audiences and retargeting
Increase budgets strategically to drive sustainable growth.
Stay ahead with continuous optimisation based on market shifts and insights.
Reporting &
Transparency
04
Access real-time data on campaign performance and key metrics.
Monitor ROAS, CPC, CTR, and conversion rates for measurable success.
Receive expert recommendations based on in-depth analysis.
Get detailed reports with transparent performance breakdowns.
Align marketing efforts with evolving business goals.
Step in from the outside.
Have questions or want to connect? Contact us by email or fill out our contact form, and we’ll get back to you shortly.