Paid Social

Expand brand awareness, reach new audiences, and drive sales with targeted ads on social media platforms.

Our approach to Paid Social

Paid social connects your brand with the right audience through highly targeted campaigns that drive awareness, engagement, and conversions. With client-side experience, we understand the challenges of navigating ever-changing algorithms, creative demands, and budget efficiency. Our strategic approach ensures your paid social activity is optimised and seamlessly integrated into your wider marketing strategy.

Audit & Strategy Development

Analyse past campaigns to identify wasted spend and areas for improvement.

Evaluate audience targeting, demographics, and behaviour to refine segmentation.

Assess ad creatives, formats, and messaging to ensure consistency and effectiveness.

Identify industry trends and competitor strategies to gain a competitive edge.

Create a tailored, data-driven plan to maximise engagement, conversions, and ROI.

Campaign Set-up & Organisation

Set up well-organised campaigns with clear objectives and budget allocation.

Test different ad types (carousel, video, reels, stories) for better performance.

Leverage interest-based, behavioural, lookalike, and retargeting audiences.

Ensure seamless user journeys for higher conversion rates.

Optimise ad placements across Facebook, Instagram, TikTok, LinkedIn, and Pinterest.

Continuous Scaling & Testing

Experiment with visuals, ad copy, and CTAs to identify high-performing variations.

Test different audience groups to improve engagement and conversion rates.

Adjust bids and budgets based on real-time performance data.

Increase budgets on top-performing ads while eliminating underperformers.

Rotate creatives and messaging to maintain engagement and prevent burnout.

Reporting &
Transparency

Track KPIs like ROAS, CPC, CPM, CTR, and conversion rates in real time.

Receive detailed insights into audience engagement, creative performance, and budget efficiency.

Assess campaign success and adjust based on evolving business goals.

Ensure accurate measurement of campaign impact through pixel tracking and analytics.

Provide clear next steps for continuous improvement and higher ROI.

Step in from the outside.

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